Thrive is designed for owners of professional, guest-focused accommodation businesses - including independent hotels, B&Bs and self-catering businesses with multiple rooms or units. 
You'll typically be several years into running your business, hands-on in the day-to-day, with a real operation and real overheads. This is for owners who see their accommodation as a real business, livelihood and long-term asset - not a hobby, side hustle or passive income stream. 
If you're ready to step fully into the role of business owner - not just host - and build a more consistently profitable, sustainable business that gives you greater control and freedom, Thrive is likely to be a strong fit.

Three things make Thrive genuinely different. First, it's specific - built for accommodation business owners, not generic small businesses. I've spent 16 years working exclusively in this industry and I ran an award-winning accommodation business myself before coaching others. Second, it's small - 15 to 18 owners at any one time, so you get real access to me, not a seat in a 500-person group programme. And third, it's framework-plus-coaching - you get The Thrive Method™, a proven structure for how to actually transform how your business runs, alongside the weekly coaching that helps you implement it in your specific business. No hype. No quick fixes. Just considered, structured work with someone who understands exactly what you're navigating.

Most Thrive clients spend around 4-6 hours per week - a mix of learning, focused implementation and live calls. Some weeks will feel lighter, others a little fuller, depending on your goals and where your business is at. You're not expected to do everything at once and you set the pace. Everything inside Thrive is practical, focused and relevant - with no busywork or unnecessary extras. The time you invest goes directly into improving your bookings, profitability and how smoothly your business runs. This is about working more strategically - not adding more to an already full plate.

No - Thrive is designed to lighten your load, not add to it. Instead of piling on more tasks, you’ll follow a clear step-by-step path focused on a small number of high-impact changes that actually move the business forward - while cutting out the busywork that drains your time and energy. With simple frameworks, focused feedback and clear priorities, most clients start to feel more organised and in control early on - often freeing up time as their business becomes easier to run.

That's absolutely fine - you don't need to attend every call live to get full value from Thrive. 
All sessions are recorded and shared with clear replays, transcripts and action notes, so you can catch up in a way that fits around your business and your life. If you can't attend live, you can pre-submit your questions and I'll address them on the call - so you still get direct support. 
And with the Thrive community around you, you'll always have guidance, insight and encouragement - even when you can't be there live.

Not at all - you don't need to be particularly technical to succeed inside Thrive. Everything is taught in a clear, step-by-step way, with support to help you apply it confidently. Most clients join feeling unsure about the technical side - and quickly realise they don't need more tools or expertise, just clarity and structure. You'll put simple, effective systems in place that support direct bookings and consistent marketing - without getting lost in tools, jargon or complicated setups. This isn't about mastering more tools - it's about building the right systems.

Most Thrive clients begin to see clear measurable progress within the first three months - whether that's more direct bookings, longer stays, more confident pricing or clearer insight into what's actually driving results. Your timeline will depend on your starting point and how quickly you implement, but the framework is designed to build momentum in the right order - so you're not guessing or jumping ahead. With my support throughout, you'll always know what to focus on next - and how to keep moving forward. Progress comes from clarity and sequence - not speed.

Thrive is designed to be a strong fit before you join - which is why we start with a Gameplan Call. On the call, we'll look closely at your business, your current challenges and where you want to go next. I'll help you identify the key shifts that will make the biggest difference - and we'll decide whether Thrive is the right next step. If it is, you'll move forward with clarity and confidence. If it's not, you'll still leave with a clear direction and next steps.

Thrive runs on a rolling basis, with 2 to 3 new places available each month. At any point, the programme is capped at 15 to 18 active members - not as marketing scarcity, but because that's the only way I can give every business the level of focus and direct access that makes Thrive work. If Thrive feels like the right next step, start by booking a Gameplan Call. On the call, we'll explore where your business is now, what you want to change and whether Thrive is the right fit. If it is, we'll talk through next steps and timing - including when your six months would begin.

Thrive offers two payment options: £4,000 in full (saving £375), or £1,500 upfront plus 5 monthly payments of £575. Both give you the same programme, the same access to me, and the same six months of work. On refunds - Thrive is a considered commitment and the Gameplan Call exists specifically so we both know it's the right fit before you join. Because of that, I don't offer refunds after enrolment. But the Gameplan Call is genuinely there to protect the fit - if it's not right, we'll say so on the call, and you won't enrol in the first place.

At the end of your six months in Thrive, you'll have a choice. By then, you'll have built strong foundations and a clearer, more profitable way of running your business. Some clients choose to continue with ongoing support through Amplify - my continuation programme for Thrive graduates, where we refine what's working, take on more advanced strategies (including ads) and keep the momentum going. Others feel ready to move forward independently. There's no obligation to continue - the goal is that you leave Thrive with a business that works, whether you carry on with support or move forward on your own.