Build A Profitable, Easier-To-Run Accommodation Business Designed Around
The Right Guests - Not Constant Effort
or OTA Dependence
Imagine welcoming guests who truly value what you offer - guests who stay longer, book direct and happily pay your prices because the experience is clearly positioned for them.
With a proven framework and clear support, you’ll attract more of the right guests, make confident decisions and build a valuable long-term business asset.
Hi, I'm Stephanie Thomas.
For over 15 years, I've helped owners of established B&Bs, hotels and self-catering accommodation businesses move from reactive, OTA-led decisions to consistent direct bookings, higher-spending guests and businesses that work with clarity and confidence.
When I was running my own accommodation business, I cared deeply about the guest experience - but like many owners, I hadn't yet designed the business itself with the same intention.
Endless one-night stays, pressure to drop prices and the drain of OTA commissions were my reality... until I created the Thrive Method,
a proven system that turned my struggling business into an award-winning, highly profitable one (even during a recession).
Today, I teach this approach inside my signature mentorship programme, Thrive, so you can skip the trial-and-error and grow your business with clarity, confidence and ease.
Thrive Client Result
"Working with Stephanie transformed not just my bookings, but my entire approach to hospitality. I've gone from constant stress and OTA dependency to running a premium business that brings me joy. Best of all? I finally have time to focus on what matters - creating an amazing guest experience and enjoying the lifestyle we dreamed of when we started."
Louise, 15-Bedroom Hotel Owner
Why Thrive Works
Running an accommodation business doesn't have to mean constant reaction, unpredictable bookings or decision-making driven by pressure.
There is a more deliberate, sustainable way to grow - and that's exactly what Thrive is designed to help you build.
Inside Thrive, you'll learn how to:
Attract the right guests who recognise the quality you provide and happily pay your rates.
Secure longer, more profitable direct bookings you can rely on.
Create unforgettable guest experiences that spark glowing reviews and repeat stays.
Streamline your marketing and systems so your business runs smoothly with less effort.
Price with confidence and get properly rewarded for the value you deliver.
Build a premium business asset that grows in value and gives you long-term security.
This isn't just about boosting bookings.
It's about creating a business that feels rewarding to run, so you can enjoy the income, freedom and satisfaction you started this journey for.
Imagine Running A Business Where...
Guests genuinely value what you offer and choose you for the experience.
You charge with confidence without second-guessing your prices.
Direct bookings become the norm, not something you hope for.
Your systems quietly support you behind the scenes.
Your business is positioned as a clear, confident choice in your market.
You have space to focus on your guests, your family and your life.
See What Becomes Possible Inside Thrive
This is what established accommodation businesses experience when they stop reacting to demand and start building intentionally.
Inside Thrive, clients commonly see:
A clear shift away from OTA dependency and reactive decision-making.
Longer stays and better-quality bookings that reduce daily pressure.
Confidence in pricing without fear of losing the right guests.
Marketing that feels focused and intentional, not constant and exhausting.
Smoother operations with fewer changeovers and less firefighting.
A business that supports time off, flexibility and long-term goals.
An accommodation business built as a valuable, sustainable asset.
Different businesses.
Different starting points.
The same focus on building something profitable, sustainable and rewarding.
👉 You can see detailed examples on the Success Stories page.
Want thoughtful guidance for building a calmer, more profitable accommodation business?
Get clear insight, fresh perspective and focused direction to help you refine what you already have - attract the right guests, strengthen direct bookings and make your business easier and more rewarding to run.
You'll also be the first to hear about free live events and workshops designed to help you move forward with clarity and confidence.
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